The Perfect Match: FIFA World Cup Meets Gambling Apps and Sites
For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a very big win. To accommodate anytime, anywhere digital access that football fans have come to embrace, World Cup...
View ArticleAchievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset....
View ArticleGoogle Glass: But what are people going to say?
Ever since its announcement, Google Glass has drawn attention and polarized opinions. With the beta version hitting the UK market, we were eager to put the device to the test and reflect on the role...
View ArticleTwo breeds of millennials: making fashion magic for marketers
In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI) discusses differing fashion attitudes between two distinct age groups of female Millennials. A new analysis from...
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Understanding the influencers in social media
Social media monitoring is an essential reputation management activity for brands around the world. “Listening” to consumers via social media is now standard practice for brands seeking to understand...
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How Generation Z shops for fashion
How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as...
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Decoding the German fashion social network
Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by its nature...
View ArticleHey, good looking…
The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really...
View ArticleFocus on textiles: reduced frequency, reduced sales
Another season to write off. Farmers lamented the shortage of water, while fashion retailers bemoaned the shortage of customers. Very few could report an increase in sales over the spring months from...
View ArticleGerman and foreign national households: Budget comparison
The tailor’s apprentice in Gottfried Keller’s short story is mistaken for a count because he is so well dressed. After many adventures and entanglements, he ends up with a wife, a workshop and wealth....
View ArticleFocus on trends: Under the microscope
When developing visions for Future Fashion Retail, as we have been doing in a creative and complex process over the past few months, it is essential to examine the consumer of the future. What...
View ArticleThe future of fashion retail
The continued rise of online shopping and the consequential sales decline on the high street demand a fundamental rethink and new, visionary shop concepts. German fashion retailers are responding to...
View ArticleSustainable fashion – movement in the fashion market?
Textilwirtschaft Fair Fashion Summit, Partnership for Sustainable Textiles, Fashion Revolution Day, and ecological trade fairs like the Ethical Fashion Show and Greenshowroom. Two and a half years...
View ArticleSwimming overtakes shopping – well, in summer
It started well – and ended badly: The 2015 summer season was a huge success for owners of swimming pools and ice cream parlors, but not for textile and fashion retailers. Soaring temperatures in...
View ArticleThe sun sets on Heidi Klum
Despite the dynamic transformations taking place in the fashion industry, one thing hasn’t changed: Fashion is and continues to be one of the riskiest businesses. In the fashion world, the key to...
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Have beauty brands found their platform?
In the world of beauty on social media, the vlogger rules. A report by Pixability shows that, as of June 2015, beauty brands collectively own 4.6 percent of YouTube’s beauty brand ecosystem. The most...
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Finding your brand’s beauty cause – stories of social media success
L’Oréal’s “Destination Beauty” relaunch was more than just a facelift. It was a radical redirection. The brand converted from a brand channel into a brand-sponsored, vlogger/creator-curated channel. A...
View ArticleFocus on success: four tips for promoting beauty products on social media...
The secret to sustained success when promoting beauty brands on social media is to have a well thought-out, focused social media strategy. Here are four tips for promoting beauty products on social...
View ArticleLuxury Shopping 2015: Only bloggers show signs of weakness
The internet is both market place and exchange platform – also for luxury buyers. Mobile devices keep paving new ways online for them when it comes to information about their favorite brands and online...
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As curious as the dark side of the individual
Segmentations can be an incredibly powerful tool for businesses, providing strong platforms for innovation and a targeted approach to customer relations. However the strength of segmentation hinges on...
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