Considered Consumers seek Transparency
There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience...
View ArticleConsidered Consumers value Quality
There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience...
View ArticleConsidered Consumers are Influentials
There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience...
View ArticleConsidered Consumers have an Achiever mindset
There is increasing evidence that brands need to be socially responsible these days. Every purchase decision that we make says something about us as consumers. To help us shop with a clear conscience...
View ArticlePrestige Worth Paying For
Recent reports of surging growth among luxury goods makers such as LVMH and Burberry underline the insatiable appetite of consumers in emerging markets such as China for products with prestigious brand...
View ArticleConsumer Mood A Window On The Future
This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most...
View ArticleHow to Create Well-Branded Advertising
Advertising basics Strategic analysts believe that global advertising spend in 2012 will total a whopping $465.5 billion, with the US estimated to spend $152 billion on advertising. While consumers may...
View ArticleKeeping it Real in a Virtual World
I want to tell you that reading this blog could well be an unsatisfying experience for you. Not (just) because it’s written by me, but for the simple fact that you will be reading it on some kind of...
View ArticleCooking Up The Perfect Mobile Recipe App
We all have to eat; preferably every day. For better or worse, I often find myself turning to recipes to spice up my options and learn something new. While I do admit to being a bit of a cookbook...
View ArticleSocial media influences how we shop
It’s easy to forget that social media is only around a decade old. Its phenomenal growth in that time has changed our lives in many ways – not least when it comes to how we shop. It also continues to...
View ArticleChicago’s Bean: What art teaches us about the user experience
When it comes to improving the user experience, sometimes we needn’t look any further than our own backyards. Through an ethnographic lens, we can see features that promote a positive user experience...
View ArticleTablet, Phablet, PC, Laptop: Will one ever reign supreme?
I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is...
View ArticlePrivacy: Are consumers finally getting interested in terms and conditions?
When I last went to a shop to buy something I was not presented at the till with a long set of terms and conditions that I had to sign before we could proceed any further. The idea of this seems crazy,...
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If the choux fits….
Here in Britain, there’s been a furore of excitement over the latest series of the BAFTA-winning television programme, the Great British Bake Off (affectionately known as “Bake Off”). As well as...
View ArticleExecution is Key to Successful New Ideas
I love an inspiring story to trigger a blog and Thankyou, based in Australia, has certainly given me that inspiration. At GfK Consumer Trends, we talk a lot about ‘Considered Consumption’, an important...
View ArticleTaking Wearable Technology from Novelty to Mainstream
Expect to hear a lot about wearable technology in 2014. Innovators and marketers are betting on wearables, and it will be up to consumers to decide if wearable technology makes it to the mainstream....
View ArticleFrom Depths of Winter, Good News for Brands
To those who think a little Polar Vortex would knock New Yorkers off their fashion game, we have two words this winter: Canada Goose. As snow and cold have put this city in the deep freeze, Canada...
View ArticleUnlocking the Future Connected Home
Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming mainstream. New devices and the proliferation of in-home Wi-Fi are allowing more consumers to remotely connect to their...
View ArticleAre you ready for the smart home?
The evidence that consumers are ready and willing to adopt single-device control over their home and media is compelling, but it’s unlikely (in the early stages at least) that all functions will have...
View ArticleMaximising Mobile at BAFTA
It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was...
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