Will they, won’t they? Can you predict market appeal of your innovation and...
Ideally, you’ll have uncovered the opportunity space for your planned innovation, and identified the leading edge consumers who provide a guide to the likely success of your investment. What comes...
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Living on the Other Side of Change: Trending the World with Roper Reports®
The past four decades have seen extraordinary transformations in consumers’ lives – and the pattern of dramatic change continues. DVDs are giving way to YouTube and Netflix, which are reinventing the...
View ArticleTablet, Phablet, PC, Laptop: Will one ever reign supreme?
I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or ‘how long before everyone has a smartphone?’ The truth of what is happening with ownership of connected devices is...
View ArticlePrivacy: Are consumers finally getting interested in terms and conditions?
When I last went to a shop to buy something I was not presented at the till with a long set of terms and conditions that I had to sign before we could proceed any further. The idea of this seems crazy,...
View ArticleThe Evolving American Good Life: Roper Reports® at 40
What is more a part of the Good Life in the US today: having a lot of money or a college education? The experience of traveling abroad or the possession of owning a vacation home? For the past 40...
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If the choux fits….
Here in Britain, there’s been a furore of excitement over the latest series of the BAFTA-winning television programme, the Great British Bake Off (affectionately known as “Bake Off”). As well as...
View ArticleExecution is Key to Successful New Ideas
I love an inspiring story to trigger a blog and Thankyou, based in Australia, has certainly given me that inspiration. At GfK Consumer Trends, we talk a lot about ‘Considered Consumption’, an important...
View ArticleTaking Wearable Technology from Novelty to Mainstream
Expect to hear a lot about wearable technology in 2014. Innovators and marketers are betting on wearables, and it will be up to consumers to decide if wearable technology makes it to the mainstream....
View ArticleFrom Depths of Winter, Good News for Brands
To those who think a little Polar Vortex would knock New Yorkers off their fashion game, we have two words this winter: Canada Goose. As snow and cold have put this city in the deep freeze, Canada...
View ArticleUnlocking the Future Connected Home
Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming mainstream. New devices and the proliferation of in-home Wi-Fi are allowing more consumers to remotely connect to their...
View ArticleAre you ready for the smart home?
The evidence that consumers are ready and willing to adopt single-device control over their home and media is compelling, but it’s unlikely (in the early stages at least) that all functions will have...
View ArticleMaximising Mobile at BAFTA
It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was...
View ArticleThe Perfect Match: FIFA World Cup Meets Gambling Apps and Sites
For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a very big win. To accommodate anytime, anywhere digital access that football fans have come to embrace, World Cup...
View ArticleAchievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In this first of three posts covering some of the major findings from the research we look at the Achiever mindset....
View ArticleGetting under the skin of the African consumer
Our latest Roper Need to Know report covers four key markets in Sub Saharan Africa. In this article we look at the attitudes to life of the African consumer, where there is a mix of living for the here...
View ArticleUnderstanding the role of religion in Africa
Our latest Roper Need to Know report covers four key markets in Sub Saharan Africa. In this article we look at the important role religion plays in the markets. African consumers are devout people, and...
View ArticleGoogle Glass: But what are people going to say?
Ever since its announcement, Google Glass has drawn attention and polarized opinions. With the beta version hitting the UK market, we were eager to put the device to the test and reflect on the role...
View ArticleTwo breeds of millennials: making fashion magic for marketers
In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI) discusses differing fashion attitudes between two distinct age groups of female Millennials. A new analysis from...
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Understanding the influencers in social media
Social media monitoring is an essential reputation management activity for brands around the world. “Listening” to consumers via social media is now standard practice for brands seeking to understand...
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How Generation Z shops for fashion
How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as...
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